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Digital Marketing - Here's how to make bad publicity work for you

Digital Marketing - Here's how to make bad publicity work for you

In the world of digital marketing, it pays to always be aware of your customers and to stay pro-active - even if they're saying a few unfavourable things! Here's how to turn a negative into a positive.
Mervyn O'Mahony explains to JOE how digital marketing revamped his student recruitment process

Mervyn O'Mahony explains to JOE how digital marketing revamped his student recruitment process

Student recruitment processes has to be one of the most ever-changing environments in business and marketing, due to the explosion of social media. Here's how one recruiter stayed ahead.
Peats turf out the liquidators, reopens and saves 25 jobs

Peats turf out the liquidators, reopens and saves 25 jobs

Everyone's favourite small electronics retailer seems to be rising from the grave. Peat's plan to open all its 11 stores around the country in an almost Lazarus-style move.
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Superdry shares plummet after super dumb profits forecast mistake

Superdry shares plummet after super dumb profits forecast mistake

The English retail clothing brand Superdry yesterday issued their second profits warning of the year after getting their sums wrong in a super dumb mistake.
Info, advice and top tips - the Digital Marketing Institute hosts its first members event of 2012

Info, advice and top tips - the Digital Marketing Institute hosts its first members event of 2012

The world of digital marketing is tough to keep track of, which is why the Digital Marketing Institute held its first members event of 2012 earlier this week. Here's how it went down.
Want to gain social media skills for your business? There's a course for that

Want to gain social media skills for your business? There's a course for that

These days, no business owners needs to be reminded of the importance of social media, yet what about those who can't keep track of the industry? There's a course for that.
Digital marketing - the present and the future

Digital marketing - the present and the future

Ian Dodson reflects on the changes in the digital landscape over the past three years - and what can be done to make sure online marketing specialists remain at the cutting edge of digital developments.
What is 'Location-Based Marketing' and how can it boost your business?

What is 'Location-Based Marketing' and how can it boost your business?

In a post-PC era, marketing has become more social and mobile than ever before. Here’s how to take advantage of the new opportunities afforded.
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Video: In business? Then you need to be in digital marketing

Video: In business? Then you need to be in digital marketing

If digital marketing is important now, it’s only going to get even more important in the future – whether your business works in the digital sphere or not. So who wants to know about digital marketing?
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