Pic of the Day: The world’s most expensive Pepsi can

Brazilian superstar, or shall we say former superstar, Ronaldinho recently helped himself to arguably the costliest mouthful in the history of carbonated cola.

The ex-Barcelona and AC Milan star was pictured alongside a thirst-slaking can of Pepsi during a press conference unveiling him at his new club Atletico Mineiro.

And that was too much to bear for Ronnie’s corporate backers Coca-Cola, who swiftly brought an end to a $750,000 a year endorsement deal.

A terse statement from Coke read, “Coca-Cola recognizes the career and the value of Ronaldinho. However, due to recent developments it has become impossible to continue the partnership.”

Here’s the snap which so offended the Coca-Cola marketing men: