OK Go’s latest music video might be their best yet…
There aren’t many bands whose music videos are more famous than their songs, but nobody take videos quite as seriously as the peerless OK Go. Have a look at their latest effort.
The just-released video for ‘Needing/Getting‘ has already received an incredible 1 million views in less than 24 hours and it isn’t hard to see why. The incredible video apparently took four months of preparation too.
So how did they do it? We’ll leave the explanation to the video’s YouTube description:
‘ OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car.
‘The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck. ‘
For more information and behind-the-scenes footage, see http://www.LetsDoThis.com and http://www.okgo.net. Many thanks to Chevy for believing in and supporting such an insane and ambitious project, and to Gretsch for providing the guitars.’
It’s a cruel world in which Justin Bieber’s ‘Baby‘ music video receives over 701 million views and yet the most-viewed OK Go video (‘This Too Shall Pass‘) receives 33 million, but do your part and get the hit counter for the latest track shooting upwards by taking a gander above.