Entertainment News

It was bound to happen sooner or later.

Penthouse has finally ventured into the world of new TV technology, after they launched their new European channel on Tuesday, and this time it is in glorious 3D.

Catering to everyone’s soft-core and hard-core needs, Penthouse will broadcast between 11 a.m. and 5 a.m each night, and will include 30 hours of new content each month.

Although it is not the first type of 3D pornography available, creating a dedicated “oh la la” channel is the first of its kind.

However, Penthouse shouldn’t be flying solo for too longer, as rival porn company Hustler are also set to launch a 3D channel later this month, while Playboy are believed to be interested in launching a channel too.

Let the 3D porn battle commence!