Element Pictures joins UPC to bring Irish movies on demand to TV viewers

UPC and Element Pictures join to create UPC On Demand films to bring you Irish movies on TV

By Genna Patterson

Irish Entertainment provider UPC has signed a deal with Irish Production Company, Element Pictures to supply movies on Element Pictures distribution arm for UPC On Demand Service.

The launch will include the airing of Oscar winner Alex Gibney’s Mea Maxima Culpa: Silence in the House of God, on the same date that the documentary will be released in cinemas nationwide, February 22. Mea Maxima Culpa won an Irish Film and Television Award this year for Best Documentary and exposes the depths of the Catholic Church’s cover up of the child abuse scandal all the way to the Vatican.

Mea Maxima Culpa: Silence in the House of God

Andrew Lowe, director for Element Pictures said, "We are very pleased to partner with UPC to supply Irish films for their on-demand platform which has enjoyed great success since it launched last May. We see UPC’s On Demand platform as an important means of delivering our films to customers in a cost effective and convenient way."

Other films by Element Pictures to be made available to Irish television viewers through the UPC On Demand service will include What Richard Did and The Guard.

What Richard Did

David Kent, Content Development Manager with UPC said, “Element Pictures has been responsible for some of the best home grown productions in recent years and UPC is delighted to partner with them to provide their award winning content through our On Demand service.”

He added, "The partnership also allows us to offer UPC customers a first in Irish television, Mea Maxima Culpa will be available to view On Demand at the same time as its cinema release, allowing you to see the best Irish films first, from the comfort of your home."