Navigation menu button

Sparks fly as Celebrity Apprentices ‘Embrace’ the week 4 task for Durex

by @JOEdotie
Email author
Amanda with Durex products

Things are about to get seriously saucy on this week’s Apprentice!

Talk about spicing up the boardroom! Durex has announced its sponsorship of the Week 4 task on Celebrity Apprentice. The episode airs this Monday (October 14th) at 9pm on TV3 and promises to be compelling viewing… not least due to the tirade of bad spelling and poor presentations from the Celebrity Apprentices!

The Durex challenge coincides with the launch of Durex Embrace, an innovative new product that brings a new dimension to sex for both you and your partner. Tune in on Monday to watch sparks fly between the celebrities when each team is challenged to create a dynamic marketing campaign for Durex Embrace.

Featuring two separate sensual pleasure gels nestled together in one attractive pack – one is a silky gel with a warming sensation and the other is an arousal gel for a tingling experience, but it’s what the Durex Embrace gels do when they come together that really sets them apart, prepare for a reaction like no other!

Handover

Ahead of the episode air date, Durex quizzed 2,000 couples, aged 25-54, about their relationships and found that many feel their work hard, play hard lifestyle gets in the way of intimacy.

Researchers found that a third of couples can sometimes go days without touching each other and in the average relationship they’ll spend less than four hours together each day. A further 22% say that when they are at home they’ll often sit at opposite ends of the sofa rather than cuddle up.

While 8 out of 10 surveyed rated touch as the most important element in a relationship, two-thirds still said they felt starved of affection due to our work hard, play hard lifestyle getting in the way!

61% of couples wished they spent more time kissing, cuddling and being affectionate with their partner, which makes sense in light of the fact that  the survey also revealed that a man’s loving touch can increase a women’s self-esteem by up to 40% make her feel at her most beautiful.

Susan Quilliam, Durex’s sex and relationship expert, said: ‘These findings show clearly that we need to connect more deeply with our partners on a daily basis. Durex Embrace is encouraging couples to re-discover skin intimacy with the launch of a new pleasure gel specially designed for couples. The emotional intimacy that comes from talking together, sharing emotions and having great sex is what really connects you’.

durex

Durex Embrace is available from all leading pharmacies and grocery stores nationwide for €18.99.

Tune into this Monday (9pm on TV3) to find out which Celebrity Apprentice team will get to ‘Embrace’ victory!

For more, check out Durex Ireland on Facebook here

Comments:

Competition

WIN!! Let Littlewoods Ireland Up Your Game! Find out more

Louis Van Gaal Unveiled As New Manchester United Manager

News

Vine: Louis van Gaal’s eyes were wandering when he was interviewed by a female reporter in LA last night
Soyuz Expedition 40 Press Conference

World Affairs

Pic: Astronaut tweets photo of explosions in Gaza and Israel from space
Brendan Cummins 3/8/2013

News

So former Tipp ‘keeper Brendan Cummins scored 19 points in a club championship game last weekend
Liverpool v Wigan Athletic- Premier League

News

Video: Happy retirement to Milan Jovanovic, the star of two of our favourite football clips on the Internet
Water slide Cork

Outdoors

Video: This outdoor water slide in West Cork looks like the best craic ever
Hand penis

Features

Man mistakes super glue for lube, glues hand to penis
pint

Tweet of the day

Sorry, this pub in Temple Bar charged how much for two pints and two packets of crisps last night?
GERMANY-WEATHER-SPRING

Home News

Start planning for the beer garden – Friday will be the hottest day of the year so far
College weight lift

US Sports

Video: College football player does three reps of 200kg barbell
Gerry Adams paint

Features

Artistic genius has used Microsoft Paint to recreate some of Gerry Adams’ craziest tweets
Andy Moran lifts the Nestor Cup as he celebrates with supporters 13/7/2014

The Championship

Pic: Yes that’s Morten Gamst Pedersen at Knock Airport with a ‘Keep Calm and Mayo for Sam’ t-shirt
Batman logo

News

Happy Batman Day: 10 things that would be very different about Batman if he was Irish
Manchester United v Los Angeles Galaxy

Premier League

Video: All the highlights from Van Gaal’s first game as Manchester United hammer LA Galaxy 7-0
betslip

Home News

Pic: Man in Meath finds wallet, cashes winning betting slip he finds inside, likely to be caught as a result
SundayGame2

TV & Radio

Video: Watch Oliver Callan’s ‘Sunday Game’ sketch in full
Brazil v Germany: Semi Final - 2014 FIFA World Cup Brazil

World Cup 2014

FIFA announce a team of the World Cup based on fan votes and it has a few issues
Broken hurleys

News

Gardaí investigate under-16 hurling match in Cork after it turned into a ‘free-for-all’
moala

Tweet of the day

Did you spot the Tongan boxer wearing the Celtic jersey during the Commonwealth Games opening ceremony last night?
General view of a O'Neills football 17/10/2012

News

Pic: A 67-year-old lined out at corner-forward in a GAA match in Roscommon recently
skytower

Features

Video: This just might be the most terrifying theme park ride we’ve ever seen
Henry

News

John W. Henry: “It was time for Luis Suarez and the club to make a break”
Cyclist

Cycling

Video: Wow! This cyclist crashed into a car, flipped through the air and landed perfectly on his feet
Jean Evrard Kouassi and Dane Massey 24/7/2014

League of Ireland

Sligo Rovers, Derry City and Dundalk all crash out of the Europa League
Glasgow 2014 Baton Relay - May 26th

World Affairs

Pic: Welsh police are now using tractors to fight crime
West Ham United v Liverpool - Premier League

News

Bad news for West Ham fans – Andy Carroll expected to be out for four months
Danique Kerkdijk and Amy O'Connor 24/7/2014

News

A step too far for the Ireland under-19s after Netherlands romp to 4-0 win
Gerry Adams paint

Features

Artistic genius has used Microsoft Paint to recreate some of Gerry Adams’ craziest tweets
star wars logo

Movies

If Star Wars was Irish then all of these locations would definitely be used
ericbus

Tech

Video: Bin It Your Way gum interactive game comes to Dublin bus stops
s_37_346_37346-xlarge

The Motoring Expert

Podcast: The Engine Room Show – Episode 87
GERMANY-WEATHER-SPRING

Home News

Start planning for the beer garden – Friday will be the hottest day of the year so far
IMG_1250

News

JOE’s Car Review: All-new Nissan X-Trail
Kurt Cobain On 'MTV Unplugged'

News

Courtney Love eyeing up Brad Pitt-types to play Kurt Cobain in biopic
nikeacademy

Football

Fancy winning a place at the Nike Football Academy in London? Read on…
goat

News

Video: Man tries talking to a herd of goats and gets a hilarious response
ccake

Food & Drink

Video: These genius students have created cake in a spray can
Henrik Larsson of Celtic celebrates scoring

Football

Watch out world, Henrik Larsson’s son has just signed for Helsingborgs
Liverpool v Wigan Athletic- Premier League

News

Video: Happy retirement to Milan Jovanovic, the star of two of our favourite football clips on the Internet
Hand penis

Features

Man mistakes super glue for lube, glues hand to penis
Soyuz Expedition 40 Press Conference

World Affairs

Pic: Astronaut tweets photo of explosions in Gaza and Israel from space
Send in a story and earn some cash