Paddy Power’s latest stunt: Sant’Andrea da Brescia

http://www.youtube.com/watch?v=I7qWslp2igE

We’ve seen Nicklas Bendtner net Denmark a hefty fine with his Paddy Power boxers, and now the bookie has grabbed more publicity with its beatification of Andrea Pirlo in Rome.

Pirlo is the odds-on favourite to land the Euro 2012 Player of the Tournament award following a series of fine performances deep in the Italian midfield.

His tranquil and calming presence has prompted Paddy Power to give him a halo and parade him through the streets of the Piazza del Popolo in Rome.

The video's above. Impressive viral marketing again from the Paddy Power team. They must wish their tipsters were in the same sort of form.

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