http://www.youtube.com/watch?v=idAxY2zR_Hs

There have been some very embarrassing ads involving footballers over the years, but this one from Joe Hart is (inevitable reference alert) head and shoulders above the rest.

It takes some doing to be part of a more cringe-worthy production than Wayne Rooney’s efforts to sell Casillero del Diablo wine, but we think Hart has just about managed it.

The England and Manchester City ‘keeper signed up as the face of Head and Shoulders shampoo last summer and recently starred in an ad which basically sees him crumble to the turf during a game only to miraculously recover after having the famous shampoo massaged into his head by a physio.

Far be it from us to tell the people behind the ad how to do their job, but surely they would have been far better off with the obligatory ‘star enthusiastically applying shampoo to head in the shower’ format that normally applies in these cases.

Maybe they’ll know better in the future, but Hart has (inevitable reference alert number two) definitely scored an own goal as far as this effort is concerned.

Hat-tip: James Dart