Ad of the Week: Here’s the new Irn-Bru advert that’s got everyone’s knickers in a twist

http://www.youtube.com/watch?v=ibuLgsVcQUY

A new Irn-Bru advert has sparked a storm of complaints in the UK so we thought we'd include it this week to see just what the fuss is all about.

As anyone over the age of 8 years old is aware, the name "Fanny" is also a slang term for a lady's fun centre and thus, the advertising agency behind bizarre-tasting soft drink Irn-Bru decided to use the word as much as possible for their latest campaign.

The advert, which we've featured above, involves a new dad discovering that his partner has settled on the unfortunate name for his newborn daughter. In total, the word "Fanny" is used eight times in the 41-second advert, including the line: "Mum was a Fanny, gran was a Fanny - she'll be joining a long line of Fannys."

However, the UK's Advertising Standards Authority has confirmed that 24 complaints have already been made of the advert, most for "offensive and inappropriate" language considering that it is being broadcast before the 9pm watershed.

“We will assess the details before deciding whether to launch an investigation," added an ASA spokesperson, though Irn-Bru have already shot back by replying: “It brings to life Irn-Bru’s trademark humour and was definitely not designed to offend.”

Are you offended by the clip or is it just a bit of cheeky fun? You can let us know your thoughts in the comments section below. Our opinion? It's not actually all that funny or clever, although the 24 people who complained mustn't have anything better to do at the time.