Life Features

Our ad of the week this week informs us that smell is power, but in a very 'subtle' way.

Ok, so at first this looks like a boring as hell TV ad for some washing up powder that you’re never going to buy or use. But that’s only because you didn’t give it a minute… or 10 seconds to be exact.

It’s another of Old Spice's ‘in your face’ adverts that are both funny and fairly entertaining, well, as entertaining as a 30-second advert can be.

In the advert we learn that the Old Spice scent is so powerful, it sells itself in other product's commercials, hence the Bounce washing powder.

Another gem from the guys that make you smell good – powerfully good.