Reclaim your weekend with drinkaware.ie

Too much time is generally spent nursing a hangover on the weekend, so instead of wasting your Saturdays and Sundays why not reclaim them with thanks to drinkaware.ie.

Did you know that us Irish are drinking 20% less overall compared with a decade ago? Well, we might be drinking less often, but when we drink, we drink too much and too fast. Does that sound like someone you know?

Drinking too much, too quickly is a recipe for disaster and drinkaware.ie are doing their best to open up the eyes of Irish lad’s to the dangers of over doing it. You may have noticed their TV and radio ads as of late that are all to do with pacing yourself. You should only drink at your own pace and shouldn’t listen to anyone who pesters you to hurry up – no matter who it is.

Well now drinkaware.ie has teamed up with Microsoft Networks (MSN) to identify upcoming events and activities around the country that consumers can participate in. The result is ReclaimYourWeekend.ie, a mini website/app that offers info on things to do and places to go that don’t cost a penny, as well as exclusive, attractively priced deals on events and activities across Ireland. So instead of dreading a hangover, you can look forward to your weekend.

Fionnuala Sheehan, drinkaware.ie Chief Executive said, “While drinkaware.ie’s campaigns to date have sought to confront society generally, and young people in particular, with the consequences of excessive drinking in public, especially for the sober innocent third party, this campaign has a particular focus on our style of drinking in Ireland.

“Empowering consumers to take control of their own drinking and motivating them to adopt a more moderate drinking style by promoting the benefits of a slower pace is the focus of our recently launched PACING campaign.

“‘Reclaim Your Weekend’ has been created as a practical application to encourage and motivate people to pace their drinking on a Friday or Saturday night and in return enjoy doing something with friends or family the following day rather than doing nothing but nursing a hangover.”

So instead of cooking up a greasy full Irish, chugging a sports drink and having a cold shower (which won’t even work by the way), why not take it handy the night before so you can actually enjoy your weekend.

Head over to the ReclaimYourWeekend.ie website to see what’s going on this weekend, and check out drinkaware.ie for more on pacing yourself.

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