Life Features

Too much time is often spent nursing a hangover on the weekend, so instead of wasting your Saturdays and Sundays why not reclaim them with thanks to drinkaware.ie.

Irish people are drinking 20% less than we were a decade ago. Now, we might be drinking less often, but when we drink, we tend to drink too much, too fast. Does that sound like someone you know? Probably.

Drinking too much, too quickly is a recipe for disaster and drinkaware.ie are doing their best to open up the eyes of Irish lads to the benefits of taking it easy. You may have noticed their TV and radio ads that are all to do with pacing yourself. The message is, you should only drink at your own pace and shouldn’t listen to anyone who pesters you to hurry up – no matter who it is, even if she's hot. (Would it not be girls that are trying to keep up with guys?? Not the other way around?)

Well now drinkaware.ie has teamed up with MSN.ie  to identify upcoming  free and very cheap events and activities around the country that consumers can participate in. The result is ReclaimYourWeekend.ie, a mini site that offers info on things to do and places to go that don’t cost a penny, as well as exclusive, attractively priced deals on events and activities across Ireland. So instead of dreading two days carrying around a hangover, you can actually look forward to your weekend.

Fionnuala Sheehan, drinkaware.ie Chief Executive said, “While drinkaware.ie’s campaigns to date have sought to confront society generally, and young people in particular, with the consequences of excessive drinking in public, especially for the sober innocent third party, this campaign has a particular focus on our style of drinking in Ireland.

“Empowering consumers to take control of their own drinking and motivating them to adopt a more moderate drinking style by promoting the benefits of a slower pace is the focus of our recently launched PACING campaign.

“‘Reclaim Your Weekend’ has been created as a practical application to encourage and motivate people to pace their drinking on a Friday or Saturday night and in return enjoy doing something with friends or family the following day rather than doing nothing but nursing a hangover.”

So instead of cooking up a greasy full Irish, forcing back a 'hair of the dog' remedy and having a freezing cold shower (which won’t even work, by the way), why not take it handy the night before so you actually enjoy the morning after?

Head over to the ReclaimYourWeekend.ie website to see what’s going on this weekend (at a handsomely discounted price), and check out drinkaware.ie for more on pacing yourself.