This pun-tastic Twitter conversation between Sainsbury’s and a Sainsbury’s customer is just great

When it comes to the world of fish puns there’s an ocean of possibilities and Sainsbury’s and a Sainsbury’s customer made use of them ‘til the river ran dry on Friday, just for the halibut.

More and more companies and brands are showing an awareness of the need to engage with customers via social media these days and many of them are showing that they have a lighter, humourous side and are not just concerned with being heartless, money-making machines. The person responsible for the Sainsbury’s Twitter account, a man known only as David, continued this trend on Friday when engaging in a pun-off with Marty Lawrence, a well-known punster on Twitter who goes by the username @TeaandCopy. When Marty tweeted at Sainsbury’s about trying to buy a battered fish that was missing a bar ‘cod’, Sainsbury’s took the bait hook line and sinker and thus ensued a conversation that surely exhausted every possible fish pun there is but that you’ll want to read through to the end, even if it gills you. Enjoy! Hat-tip: Huffington Post