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Published 11:15 10 Jun 2012 BST
Updated 03:09 1 Jun 2013 BST
We thought that ice cream vans were meant to conjure up images of childhood joy and summer refreshment, not a gang war in the UK between Mr Yummy and Mr Whippy.
Yet that's exactly what has happened in Blackburn, after the aforementioned Mr Yummy (Mohammed Mulla) had the window of his van smashed by his fierce rival Mr Whippy (Zeheer Ramzan) in a stunning viral clip that we've included above.
"It all came down to a turf war," explained passerby John Tighe to the Daily Mail. "One was offering four, two scoop cones with a flake for £2 and the other said he would do them all for 10p cheaper.
"I couldn’t believe it when Mr Yummy jumped out of his van and smashed Mr Whippy’s window, you just don’t expect that around here."
Mr Mulla - or Mr Yummy, as he prefers to be known - said of the altercation: "I have been having problems with this company for months. I have been established in Blackburn for 12 years and I am really popular with my customers.
"Over the last few months, this Mr Yummy has been following me around, chiming outside the allotted times and muscling in on my patch.
"I don’t sell powdered ice cream. We sell nothing but diary ice cream. I have complained to the council and the police. Hopefully now people will listen."
Whose side are you on? Take a look at the clip above and you can leave a comment below. Personally, we reckon Mr Whippy has some nerve!
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