Video: Kmart encourages you to ‘ship your pants’

It’s tough in the modern online age to come up with original ads that really stand out, especially ones that are intended to go viral, but that’s exactly what US discount store giants Kmart have gone and done.

By Eoghan Doherty

Wanting to inform the public about the simplicity of their online ordering and shipping service, the geniuses in the Kmart advertising department have come up with the very simple premise of mishearing words, in this case mistaking the word “ship” for “shit.”

They’ve covered all the “ship yourself” possibilities, from kids shipping their pants, frail OAPs shipping their pants and even attractive housewives shipping their pants AND their drawers.

The highlight though is undoubtedly the Bill Cosby delivery of the old man, “I just shipped... the bed!”

So sit back and enjoy some very funny and informative advertising at its finest: