If you thought the Cereal Café in London was the stuff of dreams, wait until you visit this place.
Simply Crispy will open in Belfast on Monday - at No.8 Bedford Street - specialising in both classic and contemporary crisp sandwiches.
We're in love with this place already.
The idea came about when satirical website Ulster Fry published a fake article about a new café that would be selling crisp sandwiches to the city, but an investor saw the piece and Billy McWilliams and Seamus O'Shea's idea had turned from fiction into fact.
"Thousands of people loved the idea of buying a crisp sandwich on the high street or in a cafe," the duo said.
"A nice young man who owns a café in Belfast city centre loved the idea so much, he wanted to partner with us to convert his premises into Simply Crispy, and bring the idea to life.
"And so, The Ulster Fry, exactly 27 days after we launched our parody news website, have accidentally got involved with a cafe, selling crisps, inside bread. Which is a perfectly sensible sentence really."
Dear keyboard, meet drool.
