This has to be the most expensive box of cereal in Ireland

Ah here.

Aaaaahhhhh here. https://twitter.com/edsongsofpraise/status/722119886881890304 via Ed Smith from Today FM Yes, we know they're imported and Fallon & Byrne, on Exchequer Street in Dublin, will have already paid a pretty penny bringing them over from the States, but could you pay €13 for a box of cereal? Get away out of that. You could not. More than a tenner for a box of sugar? Sure that'd buy you an entire pint in Temple Bar.