VIDEO: This is the brand new John Lewis Christmas ad

The full clip was released early on Thursday morning.

Let's take a guess at the hashtags that will be making absolute bits of your Twitter feed later today. #SadDog, #HappyDog, #BouncingDog, #FlyAway, #FlyingSquirrel, #FrozenTrampoline, #Heartstring, #NotAsGoodAsTheLilyAllenClassic and, eh, #Marketing. We wanted a distraction from this, and we definitely needed a distraction from this, so here it is. https://www.youtube.com/watch?v=sr6lr_VRsEo