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Every year there is a new campaign or message aimed at addressing the problem of littering. Here at JOE we are pretty impressed by the efforts of South Dublin County Council.

For those that are inclined not to think twice before casting your rubbish away, let this serve as a warning.

The message is simple ‘Tackle litter before it tackles you’. Unless you are Brian O’Driscoll, it would seem that litter is about to tackle everyone in its sight in order to keep the area clean. Even grannies are not exempt.

Thanks to Reddit reader niallsh for the clip.