
News
Share
Published 16:05 19 Oct 2012 BST
Updated 03:06 1 Jun 2013 BST
An ad in New Zealand that invited parents to trade their unwanted red-headed children for ginger beer has been deemed ‘discriminatory and offensive’.
By Declan Whooley
We brought you a bizarre ad from Australia earlier, but it seems their Kiwi neighbours have managed to grab the advertising limelight with this stunt.
Harkanoa ginger beer decided to go for a controversial poster campaign and if it was publicity they were after then they have got it in spades.
The New Zealand Herald tells us that the posters for Hakanoa ginger beer showed a mother abandoning her red-headed child at a dairy in exchange for a six-pack of ginger beer, with the headline: "Swap your ginger for six.

The same campaign here would have children throughout the country fearing that they would be traded in quicker than you could say “I’m strawberry blonde Daddy”, but fear not, the posters have already been removed in the land of the long white cloud.
The Advertising Standards Authority (ASA) said that the ad went 'beyond the acceptable use of stereotypes and satire, and encouraged the discrimination and ridicule of red-headed people'.
We thought that was just the cross a red-haired person had to bare.
Lidl launches €20 slushy maker perfect for making frozen margaritas at home
The Ninja SLUSHi (Lidl’s version) Lidl has launched a €20 slushy maker, which is perfect for making frozen margaritas at home. And other stuff, we promise we don’t just think of the margaritas… A dupe for the Ninja SLUSHi Frozen Drink Maker, the product can be used to make an array of delicious drinks, from […]
News
11 months ago
We tested the students’ of Ireland’s driving knowledge – here’s how they got on
Brought to you by SuperValu Insurance Reckon you could pass our quiz? Have you heard? SuperValu Insurance provides car insurance to sound learner drivers, so to celebrate this offering, we thought it was only fitting to head out to campuses across the country, armed with a series of tricky quizzes. First up – True or […]
News
1 year ago
News