2012 Olympics

If you’re heading over to the Olympics be very careful what you bring with you. A Euro 2012 style party it ain’t.

Speaking at an event today London Olympics supremo Seb Coe was asked by the BBC if a person could enter an event wearing a Pepsi t-shirt.

"No, you probably would not be walking in with a Pepsi T-shirt because Coca-Cola are our sponsors," said Coe. It is just the latest in a long line of stories regarding the lengths the organisers are going to protect their sponsors brands.

But there are other items that are banned. Here’s just a few, courtesy of the Daily Telegraph.

• Large amounts of change are banned according to the tickets issued for the Games
• ‘Printed matter containing religious, political or offensive content' is banned, ruling out bringing a Bible
• Large umbrellas are banned at some events. Indoor ones we hope. Outdoor ones will probably need them
• Flasks, for some reason, are banned. No nice cup of tea while you watch the beach volleyball then
• Rollerskates, if you did want to bring them, are not permitted
• Large hats, like sombreros, are banned from some venues

Coe later clarified that an individual may wear what the wish to an event, it would only be organised wearing by a group of people of a particular branded item, so-called ‘ambush marketing’, would be likely to trouble the security staff.

It sounds like they will be busy enough emptying pockets anyway.