BragBet to launch at Punchestown Festival

BragBet.com, the new social betting company have announced a partnership with Punchestown to make betting on horse racing even more social.

As part of the relationship the ‘BragBet.com Handicap Hurdle’ will take place on the opening day of the National Hunt Festival on Tuesday 23rd April.

Dublin-based BragBet will officially launch at the Punchestown Festival in two-weeks time. BragBet enables groups of punters to continue the fun of the races every day of the year with their friends, online and on mobile.  BragBet are also launching their new iPhone App today to capitalise on the huge adoption of smartphones, with sports viewers watching a game or a race and fielding texts and reading live tweets in real time.

Based in Ireland’s Silicon Dock and boasting investors as diverse as Telefonica and Boylesports, BragBet allows groups of mates come together on BragBet to bet together as a team against the bookie.  The team place money into a joint kitty and each week a new team member becomes captain, deciding what to bet on.

What's not to like?

"It’s a more social and fun way of betting, instead of betting on your own," claims Phil Riordan (pictured above), the CEO of BragBet.

"BragBet lets groups of friends make suggestions and pool opinions and knowledge.  We believe it’s more fun with your mates’ money on it!"

Sounds like a great idea to us and it has sparked some competitive talk in the JOE office already.