Up Your Game

Here comes the summer! Okay, don’t look out the window, but yep, it’s true, the summer is only around the corner. Any day now.

One of the best bits about the summer, of course, is that we can all look our best for that family wedding or the Galway Races. Even without an occasion, you’ll want to take advantage of the few weeks (days?) of good weather and put the right side out.

If you’re one of the many of us poor, ill-begotten Irish lads who's forced to choose between those faded jeans that cost you a whole two day’s wages five years ago – back when the Tiger was still roaring and wages were wages – and the chinos with the threadbare arse, then you're not exactly alone. This is post-austerity Ireland after all. All that bad news and bad, bad budgets should make this latest giveaway from those generous folk over at Arnotts all the more tempting.

This month, a new venture from JOE and Arnotts invites you to ‘Up Your Game’ in the best way possible – free clobber. Free nice clobber. A whole €1000 worth of free nice clobber.

If you’re one of those Irish lads who might be a bit daunted by the sight of aisle after aisle of fantastic menswear ranges, don’t worry – because you’ll have the assistance of Arnotts’ personal shopper to make sure you get the best gear possible for your frame.

And if it turns out that someone else grabs the carrot this month, don't worry - because we'll be running this giveaway in June, and July, and in every month until well beyond the time you first hear the words “Aren’t the evenings closing in?”

Don't worry, there’s no Gok Wan effect. You won’t have to drop the kaks and sally on down a catwalk in front of a dozen of your chortling mates at the end of the process. All we ask you to do is agree for us to video your transformation from larva to lion (if that isn’t mixing animal metaphors) on the day you get to take home those shopping bags worth €1000.

Not only that, but you'll also get a full grooming treat from Grafton Barbers. When we say full, we don't exactly mean full. No Brazilians here, oh no.

Moving swiftly on. So who wants some of the best new clothes that (not your) money can buy? Let us know by firing off a quick email to upyourgame@joe.ie to tell us why you deserve a new outfit or two, we'll get in touch with a few of the likeliest lads over the next week or so and one lucky lad will get to spend an hour or so picking and choosing from some of Arnotts' top menswear ranges on Thursday May 31st.

Who's in?