Tech Features

These days Search Engine Optimisation is an integral part of any business' survival but no-one's quite sure where to start. We rounded up the DMI's Randall Glick for his expertise.

As an SEO, PPC and Web Analytics lecturer at the Digital Marketing Institute, Randall is keenly placed to impart his knowledge of all thing SEO and he graciously sat down to offer JOE a broad understanding of how businesses are taking advantage of Google search queries.

Randall teaches DMI students the ins and outs of Search Engine Optimisation for the Digital Marketing Institute, explaining to students how businesses can monitor their Google campaigns, recognising and taking advantage of common keywords and ultimately instructing them on how to attract new customers via Google.

With that in mind, we'll leave it to Randall to explain how it all works and how SEO makes such a difference in the above clip.

Digital Marketing Institute offers courses on the variety of internet marketing subjects, including SEO. You can learn it on its own, or as a part of a comprehensive Professional Diploma in Digital Marketing. Next evening course starts June 19, and next bootcamp course starts June 18.