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10th July 2013
09:43am BST

New era, same spirit. The season starts here. Let's do this. #mufc — Manchester United (@ManUtd) July 10, 2013A statement on the club’s website added: ‘The @ManUtd Twitter page will reach the club’s fans among the 200 million active Twitter users worldwide. The account will initially launch in English, with foreign-language versions to follow. ‘Today’s launches mark the next phase in the enhancement of the club’s digital media offering, with further new products and platforms to be announced later this summer. ‘These new services will be complemented by the updated press office Twitter account (rebranded as @MU_spokesperson) that will supply updates on Manchester United’s business and commercial developments.’ They, at the time of writing, had just over 80k followers - which is growing fast. Also, interestingly, the first person they followed was Wayne Rooney.
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