Video: Budweiser unveil the Buddy Cup that friends people on Facebook as you drink

Thanks to the lads from Budweiser Brazil, you can now make new Facebook friends by simply clinking your Buddy Cups together... It's the social media extension we've all been dreaming of!

Okay, so it’s not exactly the social media extension we’ve all been dreaming of and in fact, it seems like a bit of a ridiculous gimmick, seeing as you’ll more than likely be out drinking with people you’re already friends with on Facebook.

Have a gander at what Bud say on YouTube: “Budweiser Brazil just launched The Buddy Cup, a cup integrated with Facebook. When two people toast with their cups, they become friends.

“Soon you will also be able to make friends with just a toast in the Budzone of Budweiser major events. Stay tuned!”

So what do you think? Is the Buddy Cup the tech innovation of the year, or just another needless social media app?