Google have announced an aggressive rebranding of the Android Market digital marketplace, which will now be known as the Google Play Store.
“Starting today, Android Market, Google Music and the Google Bookstore will become part of Google Play,” wrote Google's director of digital content yesterday on the official Google blog to announce the decision.
"Over the coming days..." a complete rebranding will see the Android Market become the Google Play Store. The idea behind the move is for the appearance of Google digital purchases to be spruced up in order to appear as a credible challenger to Apple's iTunes Store.
Google Play is set to roll out on mobile devices very soon and will later have a separate version on Google's Chrome web browser. Rosenberg added that Google Play would give recommendations to users based on previous purchases.
It should be noted however, that the selections available on the Android Market as it currently stands won't change, nor will users have to re-download any purchases once Google Play steps in.