Slendertone, the Irish experts in muscle toning, have announced the launch of the new Slendertone Face for Men, on sale now exclusively at Brown Thomas.
Hitting the gym and pumping iron work well to build muscle tone and strengthen the bodyâ€™s foundations, but what men donâ€™t realise is that the foundation of the face is made up of over 20 individual muscles.Â And the same principle applies for all muscle - if we donâ€™t use them, we lose them.
Muscles naturally waste as we get older in a process called atrophy and as the facial muscles are directly attached to skin, and when they decrease in mass, the attached skin sags and hollows, causing ageing in the face.
Now Slendertone have launched a face product for men, which works to exercise and build up these facial muscles. Slendertone Face for Men is clinically proven to tone the muscle structure of the face, building volume and density to maintain a strong foundation that will keep the skin looking firm, youthful and full of energy.
Slendertone Face restores the youthful definition of the face by toning and lifting the muscles naturally. The product is placed on the side of the face with a hands free headset and uses electro muscle stimulation (EMS) to activate the cranial nerve which reaches all the facial muscle groups. This nerve mimics the bodyâ€™s natural muscle movements by increasing the muscle mass to help restore the original firm, youthful shape of the face and tighten the skin.
â€œSarcopenia is a term used to describe the age related loss in muscle mass and volume. The unfortunate truth is that from our mid twenties on, we are all susceptible to an element of muscle de-conditioning that is part and parcel of the ageing process,â€ said Gary Rainsford, Research Scientist at Slendertone.
â€œ Exercise offers us an invaluable tool against this muscle de-conditioning process, a tool that can be employed to slow, alter or even reverse the physiological effects of ageing. The Slendertone FACE is a form of exercise that delivers a full facial workout that has been clinically proven to elicit a training effect. The innovative headset design and simple operation features allow the Slendertone FACE to be seamlessly incorporated into your at-home regime,â€ Rainsford added.
Clinical trials, conducted by Slendertone and the University of Galway, showed that using Slendertone Face over a 12 week period, five times a week for 20 minutes achieved the following results:
- 94% reported their face felt firmer
- 90% reported an improvement in facial tone
- Muscle plumpness increased by an average of 18.6%
On sale now, Slendertone Face for men can be found exclusively at Brown Thomas and www.slendertoneface.com priced at â‚¬300.