You know Ivor from Damo and Ivor. You know the Cinnamon Challenge. This is one doing the other.
The Cinnamon Challlenge, where you have to swallow a large spoonful of ground cinnamon in 60 seconds, is a YouTube staple. Performed most famously by comedian GloZell, whose attempt below has received over 23 million views, it is very, very difficult and potentially dangerous if things go badly wrong.
That said, we weren’t too worried when we saw that everybody’s favourite southside character Ivor was having a go at it. Obviously on a small break from banging out the tunes with Damo, the plumy-toned rapper decided to have a bash at the Cinnamon Challenge with a very plush kitchen on hand to help him out of he got into difficulty. He needed all the help he could get by the end.
We still prefer GloZell’s version though. And don’t try this at home.