Fear Of Body Odour (F.O.B.O.) is real – but now your bits are finally covered

If you’ve ever done the 'sniff test' in the jacks, you’re not alone.

Let’s be honest — we’ve all experienced F.O.B.O. That creeping Fear Of Body Odour that hits mid-meeting, mid-date, or mid-leg spread on the Luas.

And we’re not just talking about the usual pits. Oh no. We’re talking downstairs. Back of the knees. The under-boob zone. Your weirdly sweaty lower back. And, yes, the arse.

It’s the secret shame of the nation — and Sure are finally calling it out.

Introducing: new Sure Whole Body Deodorant

For your bits, bobs, and beyond.

No more awkward spritzing your undercarriage with cologne like a psychopath. No more hijacking your housemate’s foot spray in desperation. No more panic-texting your mates: "Be honest, do I smell like fear?"

New Sure Whole Body Deodorant is designed specifically for the areas other deos won’t dare touch. It’s not your average underarm spray. This stuff is built for body odour, not just sweat — and it works across chests, cracks, and crevices with scents that don’t scream "I'm dousing my insecurities."

It comes in spray, stick and cream formats and gives you up to 72 hours of all-over odour protection. That’s three days of fresh bits. Science is wild.

Still unsure? Just ask your own paranoia.

You know that thing where you suddenly become very aware of your body mid-squat? Or the fear when someone leans in for a cuddle and your lower back has been sweating since breakfast?

That’s F.O.B.O. in action. And it’s time to kick it to the kerb.

Whether you call them your pits, your balls, your ta-tas, your arse cheeks or your ‘problem zones’ — new Sure Whole Body Deodorant is here to sort the stink and let you live your life with full-body confidence.

Look, every body smells. It’s time we all admit it.

This isn’t about shame. It’s about freedom. The freedom to throw your legs over your head at yoga without worrying about olfactory war crimes. The freedom to lift your arms and not gas a room. The freedom to generally feel a bit more confident that your natural stink - is a bit less stinky.

Smell ya later, F.O.B.O.
Literally.

Whatever You Call Them. Wherever You Smell. There’s Now A Deodorant For That. New Sure Whole Body Deodorant
#SureWholeBodyDeo
@suredeodorantuk