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Published 17:17 25 Sept 2025 BST
Updated 17:17 25 Sept 2025 BST

Brought to you by Bulmers. Over 18s only. Please drink responsibly.
Bulmers is celebrating a landmark birthday this year.
That's right, the Clonmel cider company is marking 90 wonderful years in the business, and they're sharing their pressies with two very lucky JOE readers. Bulmers started life in 1935, when it was founded as a small cidery in Clonmel. Today, it is Ireland's number one cider brand, so a big celebration is warranted.
To take the festivities to a whole new level, Bulmers are teaming up with another iconic Irish brand - O'Neills, and they've cooked up something very special.
It's a collaboration for the ages, but it doesn't begin and end with the jersey - Bulmers and O'Neills are going all out to make this birthday truly special.
Bulmers and O'Neills will be launching their birthday campaign with a host of leading Irish talent. At the helm of the creative direction is former Bohemians F.C. footballer Paddy Kirk.
You can watch it here.
Here at JOE, we're getting in on the festivities with a very special giveaway. We'll be giving one JOE reader plus a mate a pair of these limited-edition jerseys, plus some goodies from Bulmers to help you raise a glass to 90 years of cider excellence.
Here's what's included in each prize bundle:
If you fancy toasting to Bulmers in a one-of-a-kind retro jersey, then this is your chance. To be in with a chance of winning, simply click the link right here.
These two beloved brands have joined forces to launch a limited-edition 90th anniversary jersey, which will be available online at oneills.com and in O'Neills stores nationwide, but if you'd like the chance to win one, keep reading. The jersey's design is inspired by Bulmers' 90-year heritage with the emblem displaying the first VATs used in Dowd's Lane. The jersey also features the WM Magner signature to celebrate the man himself and his entrepreneurial spirit. The town of Clonmel also gets a shoutout with the line 'Crafted in Clonmel'.


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