Hugo Boss CEO Daniel Grieder to step down for David Epstein

Hugo Boss turns to Frasers Group executive for next chapter

Epstein will take over on 1 January 2027, replacing Daniel Grieder, who has led the German retailer since 2021. 

Hugo Boss confirmed the change on Friday, with Grieder saying he believed the business was ready for a new leader.

“With a strong foundation in place, I am convinced that now is the right time for me to step down and hand over to the next generation of leadership,” he said.

Frasers Group’s Hugo Boss stake tops 50% after failed €2bn bid

The appointment follows a significant increase in Frasers Group's influence over the fashion brand. 

The retailer, owned by Mike Ashley, pushed its stake in Hugo Boss above 50% in October, giving it majority control. 

It had already been the company's largest shareholder, having raised its holding after an unsuccessful €2 billion takeover bid earlier this year.

Epstein currently oversees brand partnerships at Frasers Group. Michael Murray, the retailer's chief executive and Hugo Boss's board chairman, has supported his appointment.

Murray also paid tribute to Grieder's time in charge, saying: “Under his (Grieder) leadership, the company sharpened its positioning and renewed the way the brands connect with customers around the world. We respect his decision to step down.”

The announcement is part of a broader period of change within Hugo Boss's senior team. 

Yves Müller left his position as chief financial officer in October, with Ivica Maric taking over, while chief sales officer Oliver Timm is due to depart at the end of November.