KSI and Logan Paul got pelted with their own product during a lunch event in Denmark on Tuesday. The influencers-turned-boxers had to be helped by security during the event in Copenhagen.
Video circulating on social media shows the duo coming under attack after KSI shouted, “Drink Prime” into a microphone.
One of the bottles bounced off KSI’s head as four security guards used their arms to surround the fights and usher them out of harm’s way.
https://twitter.com/PrimeHydrate/status/1673614533519187968
Instant success for Prime
The social media duo partnered up in January 2022 to launch the drink which has become an almost collectable item ever since, gaining huge popularity in the UK and US.
In December last year, English people queued outside Aldi at 6am when the chain offered a limited-supply of the beverage and shopkeepers have been criticised for selling bottles for more than £10 a bottle, and between €15 and €25 in Ireland.
As the pair look to expand their empire, they’re travelling around Europe to promote it.
https://twitter.com/StokeyyG2/status/1673634578295128065
https://twitter.com/Neo59927894/status/1673661311106920450
'That Prime bottle to my head was pinpoint'
The ‘Holiday’ rapper later tweeted, “That Prime bottle to my head was pinpoint.”
In February, Paul revealed Paul that in year one “we cleared $250 million in retail sales and $110m gross internally” and that in January alone they made $45m in sales.
The drink retails at €2.99 a bottle and comes in a range of flavours including Tropical Punch, Coconut Water, Lemon Lime and Blue Raspberry.
The product says it has added vitamins for an ‘extra health’ boost, but some have suggested the apparent health benefits of the drink are actually
no more than what you could get from water and a sip of coconut water.
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