Face it down.
Toyota Ireland has launched a new mobile app designed to save lives on Irish roads.
Supported by the Road Safety Authority (RSA), drivers are encouraged to face their phone down which will pick them up rewards at Topaz Re Store outlets nationwide, allowing them to redeem the points for a complimentary hot drink.
Fronted by Toyota ambassador Niall Breslin, the campaign will also feature RTE stars Eoghan McDermott and Blathnaid Treacy.
Research conducted by Transport Research Laboratory, on behalf of Toyota, has shown that making a call while driving will make a driver four times more likely to crash while texting makes crashing a staggering twenty-three times more likely.
Even glancing at a phone when it lights up is a distraction.
As part of Toyota Ireland’s brand promise of being ‘Built for a Better World’, it has developed the app with the aim of changing driver behaviour and improving road safety for everyone.
The user launches the app before setting off on a journey and simply puts the phone face down. Points will be earned for every kilometre driven without picking up the phone.
However, if the user turns over the phone while driving, all the points accumulated will be lost.
Points can be redeemed against a complimentary hot drink for every 350 kilometres travelled at the 159 participating Topaz Re Store sites across Ireland.
An extra automatic 250 bonus points will be awarded for a user’s first successful journey.
Commenting on the announcement of the Toyota Face It Down app, Steve Tormey, Chief Executive at Toyota Ireland said:
“In late 2016, we launched our new Built for a Better World brand platform and this latest initiative, designing and building an app that will encourage drivers not be distracted by their mobile phone while driving, is part of our brand promise to help make life better in Ireland by saving lives”.
