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15th Feb 2014

Phantom FM announce major redundancies as advertising revenues fall

Reportedly, only three members of its current DJ roster will be staying on in their jobs.

JOE

As many as 20 staff at Phantom FM have been laid off due to cuts “to ensure (the station’s) long-term viability.”

While a small number of staff will remain with the station, others were let go on a month’s notice on Friday, with the alternative station releasing the following statement:

“Phantom 105.2 has competed strongly in Dublin as an alternative rock music station since it launched in 2006. Despite the station’s point of difference in music its market position is niche and has been disproportionately affected by ongoing reductions in advertising revenue in an increasingly competitive market.”

Phantom FM launched in 1996 as a pirate station before winning a full licence in 2004.

Trevor Bowen, chairman of Dublin Rock Radio Ltd (the parent company of Phantom FM), said: “Phantom has been a labour of love that has paved the way for many up-and-coming bands over the years and, as a result, the station has a core loyal following.

“That is testament to each member of the Phantom team – whose personal passion for music shines through on a daily basis.

“It is with regret that we are announcing the station’s proposed restructuring plan to continue to deliver an alternative music service for young Dubliners.

“However, in doing so, we are ensuring the future of the offering and we aim to return to growth in the future. I would like to thank the team at Phantom for their ongoing dedication and patience during this difficult time.”

According to RTE, only three members of the current broadcasting team will remain – Joe Donnelly of Phantom Breakfast, evening DJ Claire Beck, and John Caddell, the Head of Music who also hosts Finest Worksongs

The station is now likely to undergo a name change and move to an automated programming format.

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Topics:

Phantom FM,TV