Yes, it's a real thing...
You may have heard of Mattress Mick, he's become somewhat of a viral sensation over the past number of years.
His story is actually a lot different from what you may think. The documentary is called Mattress Men and shows Michael Flynn transforming himself into this character, Mattress Mick, in a bid to save his struggling business.
With the help of his friend Paul Kelly, they embark on a mission to make Mattress Mick a viral sensation.
The documentary is being released in Irish cinemas on October 7 and looks well worth a watch...
https://www.youtube.com/watch?v=qPUrPYE8F6I
Video via Element Pictures Distribution
