VIDEO: Guinness has done it again with their new spine-tinglingly great Rudimental video
"Music is much more interesting when you're not limited by boundaries."
The guys and girls at Guinness have a direct line to our emotions and they've done it again, with an inspirational video on the lasting legacy of John Hammond, the greatest musical talent scout of all time.
Hammond - who discovered the likes of Billie Holiday, Count Basie and Benny Goodman - was keen to bring black and white musicians together at a time of segregation. His role in uniting people of differing ethnic backgrounds has made an indelible mark on the music industry and his influence is still felt to this day.
In the first episode of Guinness' outrageously good 'Legacies' series, London based electronic outfit Rudimental discuss their admiration for Hammond, as well as their own journey.
When Rudimental discuss the legacy of Hammond, it's easy to see the affect he's had on their lives and careers.
The racially integrated band don't see colour when making music and they have already helped other artists navigate their journey as they make it into the big time.
Both John Newman and Ella Eyre are now household names, thanks in part to their work with Rudimental.
Well played Guinness, you've done it again.
Sponsored by Guinness.