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We’ve heard of business diversification, but Guinness is taking that practice to new heights with its own class of  jet service.

The world’s most famous stout, fresh off the back of having shutdown the country by inventing a  new holiday in Arthur’s Day, has unveiled plans to launch its own premiere class jet service, Guinness Class.

The luxury Guinness Class private jets will fly from the UK to Dublin every Friday and Saturday evening promising to provide an alternative to low-cost carriers like Ryanair.

The flights are being rolled out over a limited nine week period offering Guinness drinkers the chance to experience a flight they will never forget, unless they over indulge themselves of course.

The Guinness Class will try to offer as much of an alternative to Ryanair and Easyjet as possible saying that they will “epitomise true luxury with opulent leather interiors, sumptuous surroundings and the very best in customer service. Each passenger will be individually catered to by Guinness Class cabin crew, all expertly trained in the art of pouring the perfect pint at altitude with the on-board bar serving...exquisite stout themed food.”

Alcohol and air travel, it’s a winning combination.