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Published 15:01 23 Nov 2016 GMT
While Irish people have been regular visitors to Australia in recent years, the campaign has been launched with the specific target of reversing the current downturn in arrivals from Australia’s key WHM markets, including Ireland.
Youth travellers in the UK, France, Germany, Italy, Canada and the Nordics have also been targeted, while six state and territory tourism organisations – Destination NSW, the South Australia Tourism Commission, Tourism and Events Queensland, Tourism Northern Territory, Tourism Western Australia and Visit Victoria – are also involved in the campaign.
Intro (€275), Essentials (€569) and Complete (prices from €1,199) are also available from USIT, all of which, along with eligibility requirements, can be viewed here.
Commenting on the programme, John O’Sullivan, Tourism Australia’s Managing Director, said: “Youth travel is a price sensitive market and we’ve been very mindful of that fact as we’ve gone about developing partnerships for this campaign.
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