Amazon reveals more brands featuring in Prime Day 2025 sale

Amazon confirms more brands for Prime Day

Amazon has revealed a host of new brands that will feature in the upcoming Prime Day 2025 sale.

The event will kick off on 8 July, offering Prime members four days to shop millions of deals.

The online retail giant says that new deals will "appear as frequently as every five minutes" across the week.

Plus, ahead of its launch next week they've also confirmed some more brands that will have products discounted as part of the sale.

It'll mark the first time that Irish shoppers can enjoy Prime Day on Amazon IE, while deals will also be available to shop via the UK edition of Amazon.

The discounts will be across 35 categories including apparel, beauty, and home, with discounts on previously confirmed brands such as Shark, Lego, Dyson, Ninja, and Bose.

Amazon has now confirmed even more brands that will feature in the sale with the likes of Levi's, Away, Breville, Bissell, Kiehl’s, and Milk Makeup appearing.

Below you can find out the discounts confirmed by Amazon for select brands, so you can get planning what you'll want in your basket during the Prime Day sale.

Device and tech deals

• Save up to 40% on select TVs from Samsung, Sony, LG, and Hisense
• Save up to 40% on select chargers and speakers from Anker
• Save up to 40% on select Samsung Chromebooks
• Save up to 30% on select ASUS laptops
• Save up to 35% on select Samsung tablets

Fashion deals

• Save up to 50% on select Levi’s apparel
• Save up to 50% on select Zappos styles from brands including Crocs, Steve Madden, and Merrell
• Save up to 40% on select styles from Vans and CIDER; and shoes and apparel from Columbia

Home deals

• Save up to 50% on floor care from Shark
• Save up to 45% on select floor care and air purifiers from Dyson
• Save up to 25% on travel essentials from Away
• Save up to 25% on coffee must-haves from Nespresso

How to access Prime Day deals

The sale can be accessed exclusively by Prime members, so if you're already a member then you can shop all of the deals from 8 July.

If you haven't signed up then you can join with a free 30-day trail, and then pay €6.99/£8.99 per month fee or cancel your subscription before the 30 days are finished.

Amazon also says the new Ireland site allows shoppers to switch their Prime subscriptions to their local Amazon site if you're already signed up but want to specifically shop on Amazon IE.

You can then shop all of the deals at amazon.ie and amazon.co.uk.