Controversial Instagram account Bloggers Unveiled has been taken down
The anonymous account is no longer available, as of Wednesday morning.
Popular anonymous Instagram account Bloggers Unveiled has been removed from the social media platform.
The account, which touted itself as the unofficial watchdog of the Irish fashion and beauty industry, announced its decision to close ranks as of Wednesday morning.
This follows weeks of speculation surrounding the controversial account, which sought to expose Ireland's influencers for not adhering to recently established legislation and regulations in a highly unregulated industry.
Bloggers Unveiled gained an enormous platform in recent weeks – amassing over 220,000 followers – as legions of Irish Instagram users followed its lengthy Instagram stories, with live footage from awards shows and events leading followers to believe that it was someone heavily involved in Irish media.
Allegations regarding the validity of makeup degrees, clothing stores and cosmetics produced by social media influencers were often discussed by the account, backed up by a plethora of followers who often sent in their experiences to give context.
The person (or people) behind the account remained anonymous throughout, although there was regular speculation about the identity of those behind it.
In a post uploaded to Instagram at 9am on Wednesday morning, the account expressed regret over recent events, explaining that they needed to distance themselves from the platform as they ‘do not want someone’s blood’ on their hands.
“Things have taken a nasty, toxic, vindictive and unhealthy turn. This page is not something I want to be involved in anymore," the post read.
“I’m removing my self from all of this. The baying for blood makes me sick.
“What a shame that it had to come to this cluster**k that has been created, but I do not want someone’s blood on my hands. Thanks once again and take care. ”
A woman falsely claimed to be behind the account, Ramona Treacy, spoke to The Sunday Times recently, detailing the abuse and harassment she has received from those who she was behind the account.
"It has reached a stage where I’m taking medication to cope with the stress and anxiety, and I am not a weak person but this has destroyed me," she said.
Gardaí recently launched a criminal investigation into threats against the 29-year-old, who claims she was incorrectly identified.
The beautician – who hails from Tullamore in Offaly – made a statement to the Gardaí after death threats were sent to her home, including one written on a mass card saying "hope you rot in hell".