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4th June 2021
12:15pm BST
Speaking at the launch of the campaign in Merrion Square, Minister Ossian Smyth said: “I am delighted to launch the 2021 Gum Litter Taskforce Campaign today here in Merrion Square. Participation, inclusion and teamwork are key characteristics of any successful environmental campaign.
"The Gum Litter Taskforce campaign is an excellent environmental initiative that empowers local authorities, communities and schools to work together to achieve meaningful change in our environment to the benefit of current and future generations.”
The GLT has seen huge success since it began in 2007, with the 2019 campaign highlighting that 93% of people regard chewing gum as litter.
The 2019 campaign also showed that 88% of people always dispose of their chewing gum correctly, up from 54% when the campaign first began.
GLT Project Manager Avril Donlon said: "Since 2007, we have seen a significant decline in the amount of gum litter present throughout the streets, villages and towns of Ireland.
"Alongside the Green Schools, Tidy Towns and Neat Streets programmes, this campaign aims to play a significant role in the overall reduction of litter and contribute to the betterment of the environment."
The campaign's success over the last 13 years can also be seen through the proportion of gum as a percentage of litter, which has decreased by 64%.
For more information on the Gum Litter Taskforce, click here.
Brought to you by the Gum Litter Taskforce
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