Ice cream makers HB launch new jerseys to celebrate 100th anniversary

Yes, the iconic Fat Frog is officially wearable now.

The clothing items are inspired by four of the brand's most popular ice creams and pops - Brunch, Iceberger, Fat Frog, and Loop the Loop - "giving fans the chance to wear a piece of HB history".

They will be available from Thirty Five on Fade Street, Dublin, and Planet Retro in Galway from today (Thursday, 30 July), while stocks last.

The collaboration forms part of Mad for HB – Celebrating 100 Years, HB’s centenary campaign. This commemorates "the brand’s place in Irish summers, family traditions and the small everyday moments people tend to remember".

Karen Murphy, Marketing Manager Ireland, said in a statement: "We wanted to celebrate that connection in a fresh and unexpected way.

"Gan Stró has taken the colours, characters and nostalgia people associate with HB and turned them into a collection that feels very cool and unmistakably Irish.

"The collaboration feels authentic as both brands celebrate modern Irish culture while embracing nostalgia. We cannot wait to see people wearing their favourite HB memories this summer.”

Darren Mooney of Gan Stró added: “HB ice creams were central to growing up in Ireland. Everyone has an ice cream they remember, a wrapper they recognise or a favourite they will defend forever. That gave us an incredible archive to work with.

"The goal was to capture that nostalgia without simply recreating the past. We wanted to make something bold, modern and genuinely wearable, while still giving people that instant feeling of recognition when they see it.”

The limited-edition HB x Gan Stró collection will be available from Thirty Five, Fade Street, Dublin, and Planet Retro in Galway from Thursday, 30 July 30, while stocks last.