JOE welcomes to the Maximum Media gang 8 years ago

JOE welcomes to the Maximum Media gang

We've had quite enough of our own actual family after Christmas...

... which is why we're so chuffed to be getting a new family - to be specific.


A lifestyle parenting website, it promises to offer non-judgmental insights into health, sleep, fertility, sex, nutrition, beauty, style and the working mum.

Here's what the new editor, Sive O'Brien, has to say:

It’s time to introduce our new baby,; the lifestyle parenting website.

Welcome to the new online home for parenthood.

Catch up with us daily for realistic advice, news, tips and tricks, wrapped up in a bit of wit and wisdom. The team will help you get your head around sleep deprivation; give gentle encouragement on how to bring up boys; offer advice on whether or not to hire the hot Brazilian Au pair; or just break down the news that’s relevant to you.

While our panel of experts will offer non-judgemental insights into health, sleep, fertility, sex, nutrition, beauty, style and the working mum.

We’ll speak to you, not judge; capture your imaginations, not bore; offer a chuckle and a knowing wink because at, there's no such thing as the perfect parent.

We know having kids has changed things, and taken over more of our lives than we ever thought possible, but hey, we can still have a laugh, and we’re still (kind of) the same people we were before our rascals came along.


The site is part of Maximum Media, the company behind, and All our sites have been built on the overwhelming importance of social and mobile. And will be no different, with a super-fast site, crisp, mobile-first design and a thriving social media community.

On Facebook, Twitter, Instagram and Pinterest, will create a social media community, a hotbed of activity, bringing like-minded people together.

We believe bringing up babies, future leaders, culture makers and house breakers can be an overwhelming concept, so while you’re busy shaping the way the world will look in years to come, whilst helping with homework, coping with sanity issues (for you and them) and belting out a few chorus lines from ‘Let it go,’ we’ll be there; supporting you along the bumpy road as you grow, mould and define a generation of little people.

So we hope you will read on, be empowered, feel inspired and part of a new generation of parents.

Sive, Editor, @siveob

A big welcome from everyone on the JOE team.