It is said the store will delight both young and old fans of the classic brick toys.
The Lego Group has announced it will be opening its first-ever Irish store on Grafton Street in Dublin this summer.
According to the toy company, the store in the heart of the capital will delight fans both young and old with “an exciting collection of sets and experiences”.
Visitors to the location will be treated to the new “retailtainment” concept that blends physical and digital experiences.
This is to allow shoppers to both immerse themselves in the famous Lego bricks and create personalised products.
Features of the store will include the following:
- Minifigure Factory: This allows visitors to design and create a unique Lego Minifigure
- Lego Expression: Visitors can have fun with Lego Minifigures which mimic their facial expressions
- Lego Pick a Brick Wall: This is a way for Lego fans to select the exact elements that they require for their builds
- Hands-on Play Opportunities: This includes free build challenges and events each month
- Exclusive Lego Models: These are eye-catching 3D Lego models throughout the store inspired by the city of Dublin and Irish culture
- Store Associates: Whether visitors are picking out a gift, looking for the latest release or bringing their Lego fan in for a special treat, Brick Specialists can help find a set that’s the perfect fit.
“We have been looking for the perfect site in Dublin, so we were very excited when the opportunity came about to open on the vibrant Grafton Street,” Vice President of Global Lego Retail Development Simone Sweeney said in a statement.
“The new Lego Store will be amongst some of the biggest and best brands in Dublin, in a shopping district loved by many local families and visitors alike.
“The city has been part of Lego Retail’s expansion strategy for many years given the existing huge number of Lego fans in Ireland and the international customers typically found in the city.
“The new Lego Store in Dublin will allow builders of all ages to be inspired by endless play possibilities.
“We are also excited to be revealing the new Lego retail platform in this market with innovative retail-first experiences and a destination for product launches, events and a hub for our Irish Lego fan community.”
It is said the Dublin store will offer the full range of new products only available direct from Lego stores and the company’s website and plenty of benefits for Lego VIP members.
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