McDonald's hikes menu prices as cheeseburger cost goes up for first time in 14 years
The fast food giant cited inflation as the reason for the price hike.
McDonald's Ireland has confirmed that it will be increasing the cost of select items on its menu, including its classic cheeseburger.
The fast food giant issued a statement informing its customers of the price hike on Wednesday (27 July), citing inflation as the reason.
In effect from Wednesday, McDonald's will be raising the cost of its cheeseburger for the first time in over 14 years, taking it from €1.50 to €1.70.
Other price rises will impact select McDonald's offerings including breakfast meals, main meals, large coffees, McFlurrys, the Chicken Mayo, the McNuggets share box and some Go Large options.
As these prices are set by each individual franchise, they will vary from restaurant to restaurant.
The fast food chain also added that some products will be unaffected, such as McDonald's wraps and its salad range.
"We know things are tough right now. We’re living through incredibly challenging times and we’re all seeing the cost of everyday items, such as food and energy, increase in a way many of us have never experienced," McDonald's UK and Ireland Chief Executive Officer Alistair Macrow said.
"Just like you, our company, our franchisees who own and operate our restaurants, and our suppliers are all feeling the impact of rising inflation.
"Although we’re seeing increasing costs, we are committed to developing and rewarding our people, supporting our suppliers and the 25,000 British and Irish farmers we work with and continuing to help invest in community programmes up and down the country.
"At times like this, we know that providing great value is important. Since we opened in Ireland in 1977, we have committed to offering great-tasting food at affordable prices, and that commitment will not change.
"But, today’s pressures mean, like many, we are having to make some tough choices about our prices."
Macrow added that McDonald's understands that any price increases are not good news and that the fast food giant has delayed and minimised these changes for as long as it could.
"We will continue to listen to what you want from us and work tirelessly to find solutions to today’s cost challenges affecting our business," he also said.