Pringles trials new recyclable paper tube

A change to the classic Pringles can we all know and love.

Ah the iconic Pringles can. One of few crisps that you don't eat from a bag. And yes, we've seen those ridiculous shouts that Pringles are biscuits and not crisps, but it's better to just ignore people like that. Some of those cans you know and love are changing to paper tubes, in an attempt to make the product easier to recycle.

It’s taken a team at Kellogg, the company which owns Pringles, almost 12 months to create the new tube. 

Pringles said that "it has been specially designed to protect its iconic hyperbolic paraboloid shaped crisp, maintain long shelf life while ensuring the crisps remain crunchy and be widely recyclable."

The paper cans will be trialled with two different lids, a paper lid and a plastic lid. Both can also be recycled. 

If successful, the company could roll out the new look packaging across Europe. The new paper Pringles tube test follows a similar trial of a recyclable steel can in Italy at the end of last year.

This move is part of the company’s commitment to ensure all of its packaging is 100 per cent reusable, recyclable or compostable by the end of 2025.

Pringles is one of many brands making a conscious effort to make their products more environmentally friendly.