Brewers at St. James’ Gate unveil brand new cider drink

Just as the weather is starting to pick up.

Following the immensely successful launch of their lager, the brewers at St. James’ Gate are back with a brand new apple flavoured cider drink.

Rockshore Apple Cider will be rolled out throughout the country from today, 7 March, and will be available on draught, in bottles & cans in pubs, off-licences and supermarkets.

According to the brewers themselves, “Rockshore Apple Cider offers the light, crisp, refreshing taste that Rockshore lager is known for with a less sweet taste than other cider”.

Speaking about new Rockshore Apple Cider, Head of Marketing for Beer & Cider, Diageo, Stuart Kinch said “We are absolutely delighted to introduce Rockshore Apple Cider into the category. Since the launch of Rockshore lager 12 months ago we have been overwhelmed by the response from both trade and consumers”.

Also speaking about Rockshore Apple Cider, Brewer Aisling Ryan said: “What became clear during the development process is that people often find cider overly sweet, so we wanted to create a cider that offers a refreshing taste with a balanced sweetness.

“Rockshore Apple Cider is made from the juice of freshly pressed apples. The apples are harvested, milled and pressed to extract the fresh apple juice which is then fermented within 5 days, producing a crisp, refreshing taste with a distinctive natural green apple character.”

For more information on the product, you can check out Rockshore on Instagram, Facebook and Twitter.

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