Might take some getting used to…
Irish broadcaster TV3 could be set for a rebrand with bosses believed to be considering using the name of the broadcaster’s parent company Virgin Media.
According to the Irish Times, Virgin Media Ireland’s chief executive Tony Hanway has confirmed that the group are looking into changing the name of TV3.
Virgin media acquired TV3 in November 2015 in a deal which was potentially worth €87 million, and a year later, they took over the struggling UTV Ireland.
TV3 operates three free to air channels – the TV3, 3e and be3 – as well as running a TV3+1 channel and 3player, an on-demand digital video platform.
The broadcaster have launched a number of new shows in the past few months including The Tonight Show with Matt Cooper and Ivan Yates, and a new four part series with David McWilliams.
They’re also responsible for the creation of the very popular Irish adaption of the UK show, Gogglebox.
While we’re sure you’ve all turned into Blind Date at some stage over the past few weeks, even if some of you did flick away again shortly after.
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