PIC: Supermac's are trolling McDonald's with their latest advert campaign
This town is only big enough for one Mac Daddy.
Supermac's has been locked in an ongoing battle with McDonald's for a very long time now and the bad blood is only going to get worse after their latest ad campaign.
The Irish fast food chain took to Twitter to post a picture of their latest advert which involves a truck being pulled outside a McDonald's on the Headford Road in Galway.
On the truck, there is a picture of a bin and what looks to be a pair of clown feet coming out of the top of it which is meant to portray the McDonald's mascot, Ronald McDonald.
Once the knife was inserted, the Irish company began to twist and the caption beside the bin reads: "no clowning around, just great food."
— Supermac's (@SupermacsIRE) July 20, 2017
The caption on the tweet itself reads: "Oops! #NoClowingAround #Irish #Fresh #SorryNotSorry" and also has a clown emoji and an Irish flag emoji at the beginning.
Both McDonald's and Supermac's have been at loggerheads for a very long time over the use of the name 'Supermac's' outside of Ireland.
The US company has objected to Supermac's use of the name outside of their own country and believes that they only want to use the name to 'piggy-back' off McDonald's fame.
The war will continue after this latest post and it will be interesting to see how the giant US fast food chain will respond.